Measuring Impact = Huge Impact

(yes, we did that on purpose...keep reading, it's good!)

A Billion Dollar Opportunity"Seizing the opportunity may also require the creation of new institutions – perhaps an equivalent of the Morningstar rating service for mutual funds– which would help organizations to meet higher and higher standards of efficiency and effectiveness." 

Investors of tomorrow will demand third-party-verified impact: "By measuring and comparing impact goals and outcomes, we can manage our impact with as much rigor as our financial returns, know what is working and adjust what is not, and truly invest for good."